How Branded Apparel & Products Boost Brand Awareness.
No matter your business, branded apparel, and other branded products can make a huge impact on your brand awareness. Companies strive to get their name and logo into the public eye as often as possible. Using branded apparel is a highly effective technique and will increase brand awareness everywhere you turn. Implementing branded clothing into your marketing strategies offers a business many benefits, but bringing a sense of familiarity to the name and logo of the company is first and foremost. With that in mind, let’s look at a few ways to boost YOUR brand’s awareness by utilizing branded apparel.
Long Term Branding
Why is branded apparel such a popular choice for companies and organizations? Among all promotional products, apparel such as outerwear and t-shirts has the highest reach or impressions throughout their lifetime.
According to a 2019 study by ASI, branded apparel like T-shirts has an average impression of 3,400 people. This is because on average, 63% of consumers keep their branded apparel for over a year. This study also concluded that 65% of consumers give their T-shirts away to another consumer. Because consumers find T-shirts useful, they stay in consumers’ wardrobes for up to 14 months on average.
Branded apparel, such as T-shirts, are at their essence walking billboards, but significantly cheaper. For $7-12, you can have your logo traveling the country and interacting with thousands of people.
If the average branded shirt is getting 3,400 impressions, and you’re able to make that shirt for let’s say $7-$10, that’s just under a third of a cent for an impression. Good luck getting that kind of deal through traditional SEO and Pay Per Click marketing.
Branded apparel, especially branded promotional products for giveaways, increase what’s called “brand recall”.
The 2017 study from PPAI showed that 83% of customers are more likely to do business with a brand from whom they received promotional products. That’s because worldwide, 85% were able to recall the company that gave them that product.
Room For Creativity
T-shirts are popular promo items, but not so many organizations work on making their T-shirt campaigns unique. The popularity and accessibility of T-shirts to companies and organizations have made giving away shirts commonplace. Don’t let this kill your creativity. With some creativity, you can make your marketing campaign engaging and your brand memorable. Our team at Skazma can help you create a design that will stand out from the crowd.
Free promotional products are a great way to help your customers and potential customers engage with your brand. Why not strengthen your relationship with your current customers by rewarding them with free T-shirts? You could give custom branded T-shirts along with other simple promo items. people are spending money on your products or services. Don’t you think they would you showing them your appreciation for doing business with you?
Rewarding customers with free T-shirts would not only strengthen your relationship. But also give your brand an extra boost in terms of brand awareness. Suppose they wear your branded T-shirts and someone unfamiliar with your brand asks them about your business. In that case, you’re sure they’d be ready to give their positive response, especially if you’re providing them with excellent service.
So get creative in the design process of your products, and be sure to give your customers something memorable. This will keep you memorable to them.
Pro Tip* If you want to take it to the next level, consider launching a social media campaign allowing your customers to design your next branded product.
Brand recognition is something every successful company strives for, because if your brand is unknown to consumers, your company will never achieve the desired level of success.
By distributing branded clothing, or products wearers become a sort of walking billboard on behalf of the company. Customers wearing your shirt or drinking from your mug can give you brand great exposure.
Keeping your brand and its products or services fresh in the minds of potential patrons.
When consumers are heavily exposed to a brand they tend to have a more positive opinion and sense of trust and loyalty towards the company. Even if they have never before visited the business, they are more likely to recommend it to others. This type of advertising, referred to as word of mouth, is the absolute best form of advertising possible. Word-of-mouth advertising cannot be purchased.
Sometimes just knowing where to start can be the biggest hurdle for many companies. With so many options and ideas to choose from, it’s easy to get “decision fatigue”. That’s where the Skazma Team comes in.
If you’re ready to take your branding and marketing to the next level, reach out to us today. We’d be happy to get you on your way to having great branded apparel and products that will leave a memorable impression in the minds of your customers. To learn more about the process check out other blogs we have.
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