It’s that time of year again. Everyone is searching for the perfect gift for their friends and families, and businesses are sending out their usual client appreciation gifts. What if we told you that for businesses, Christmas gifts may not be the best idea? At Skazma, we make branded apparel and products, so you would think that we would be pushing for you to order all your swag and send it out to anyone who has ever heard of your company. But we have learned the secrete to corporate-to-client gifting. Follow these tips to make your client gifts count more than ever.
Don’t Give at Holidays
A good approach to create more meaning around corporate gifting is to not give at major holidays, after you close a sale, or on someone’s birthday. Gifting when it is unexpected will create more business and increase the thoughtfulness of your gift.
Make it Personal
Sending your best clients, a cookie basket, or some hats with your company logo on it is really a gift to you, not your client. When personalizing your corporate gifts, send them something that has their logo or their name on it. When you make the gift truly tailored to the client, they are more likely to keep it around, and talk about who gave it to them. A study done by Nielsen found that 92% of consumers follow suggestions from friends and family more than advertising. The gift may cost more to have it personalized, but it will help create a deeper relationship and greatly increase your chance of having them as a long-term client.
Make it Last
This one can be hard for a lot of people, but the way to your client’s heart is not through their stomach. We say to shy away from food because once it’s gone, it’s gone. When you think about gifting, think about something they will use again and again. This will cause them to think about you each time they use or wear that item for years to come.
Gifts that not only benefit your client, but the people who support them, can go a long way. Let’s say you send your best client a jacket with their company’s logo on it. Send over a few extra for their secretary, sales team, and HR department. This will create an entire team of people who will talk about your brand and how amazing you are.