The Power of Practical Promo Items
When it comes to branded promotional merch, practicality is paramount. Sure, everyone loves getting free stuff, but you don’t want your business’s branded items ending up collecting dust in a drawer. To get the most bang for your buck, you need your merch to actually be seen. So how can it be done?
Become a Part of Your Customer’s Routine
The most effective way to advertise is if you can make people forget they’re being advertised to at all. The simplest way to do that is to choose products that people will need to use on a frequent basis. Think about all the items you use daily: how many times have you reached for your water bottle today? Jotted something down with a pen and notepad? Brought a reusable bag with you now that plastic bags are banned? When your branding is on an item that your customers truly find useful, you’re giving them a lot more than just the product itself. You’re also creating an association in your customer’s mind between the high-quality, dependable, and well-designed products you get from Skazma and your brand. The subliminal association between the two can result in your customers having a more positive and enthusiastic view of your company.
Create Organic Exposure
Many people are tired of seeing ads everywhere, and wary about content that seems to be advertising something to them. That problem is removed from the equation when you’re not the one presenting the ad to them: your customers are. Whenever people see your customers wearing or toting your brand’s merch, they’re getting a reminder that your company is out there. A customer choosing to use your branded products creates a feeling of genuinity and authenticity that is difficult to replicate with other forms of advertisement.
Practical promotional items are mobile billboards for your brand. Not only does this mean your customers will be advertising to all eyes on them when they’re out and about; more importantly, it means their friends, coworkers, and social circle will also see your merch. This can create natural opportunities for word-of-mouth advertising from a satisfied customer, which is much more persuasive than other forms of ads.
Encouraging Brand Championship
High quality branded merch makes your customers or employees who receive it feel appreciated, valued, and seen. Giving them something useful that they find beneficial can create a sense of loyalty to your company in return. Consider it to be like a material version of the foot-in-the-door technique; this psychological persuasion tactic involves getting your customer to agree to a small show of support, like using a tote bag with your logo on it, in the hopes of influencing them to support your brand in more substantial ways in the future. People generally prefer to be consistent in their thoughts and behaviors. If they have positive opinions about the merch from your brand, they’re more likely to think highly of your company as well.
Practical promotional products are an understated and underutilized way of reaching your customers. By seamlessly integrating your products into your customer’s lives, you can make an impression without seeming inauthentic or overbearing. By giving your customers useful items they love, they’ll love your brand that much more.
