1. Run Paid Ads on Social Media
We’ll start with perhaps the easiest one on this list. In simple terms- you get what you pay for. Your brand probably already has a social media presence but may have had trouble growing not only your following but engagement metrics. It would help if you had content advertising strategies that launch ads on social media.
By running brand-awareness ads, you can reach new people who might be interested in your brand. You can even target audiences based on specific behaviors and preferences. Ads also help brands circumnavigate annoying social media algorithms that can hurt organic reach.
On Facebook and Instagram, you can launch brand-awareness campaigns that improve your reach and recall. Facebook recommends using video and carousel ads (which include a series of media) to target users who might be interested in your messaging. You can target audiences by categories such as age, location, gender, interest, and device type. You can even create ‘lookalike audiences of people similar to your existing audience, so you can reach those who are most likely to convert.
2. Give Away Something For Free
Okay, yes, you get what you pay for, but everyone wants something for nothing. Looking to spread awareness for your brand is not the time to ask people to cough up cash. Instead, giving them a taste of what you have to offer without paying can help you build your brand and increase awareness.
If you offer a subscription service, this could come in the form of a free trial. How can someone truly know who you are if they haven’t been able to try out your service? They may be aware of your name but giving them access––even limited access––to your offerings can deepen that awareness.
If you offer a product, this could come in the form of free samples. As a matter of fact, back in 2016, the start-up “Girlfriend Collective” nearly broke the internet by giving away free leggings. They went from a brand new, unknown brand to 10,000 orders on the day of their official launch!
3. Branded Apparel & Products
Having a great collection of branded apparel and products is a great way to boost your brand awareness. As previously mentioned, having something to give away for free is a great way to engage your customers, and branded apparel like T-shirts is the perfect start. Customers, on average, keep branded apparel for over a year, and that T-shirts, for example, will be seen by over 3,000 people! Apparel is excellent for long-term, cost-effective marketing. Not only that, but it also lets you get creative in a way you can’t always be with other products or services you offer. A shirt is a shirt, but you can go the extra mile in making the design memorable for your customers, ultimately building brand awareness and recognition. Learn more about all the ways branded products and apparel can help build you brand by reading our in-depth article on Branded apparel and products.
4. Start A Podcast
The more value you can add to consumers’ lives, the more likely they will remember you, recommend you, and hopefully become customers. Having a podcast is an effective and easy way to do so.
Creating a podcast doesn’t have to be just talking about your products or services or commenting on the industry that you’re in––get creative. Are you a fitness company? Interview athletes who are making a difference in their communities. Are you a beauty brand? Dive into the science behind creating different serums, hair care items, or makeup.
People love what other people are passionate and knowledgeable about. So, consider which areas your team may be experts in or think of outside experts you could leverage. Create a piece of content that not only adds value to listeners’ lives and theme that content around your brand. It will work wonders for your brand awareness.